WHO WE ARE

Experience that connects strategy with execution.

LeadershipPolicyBridge brings together international commercial experience, regulatory judgment and disciplined operating leadership to help clients move complex ambitions forward.
Safwat Choudhury, Managing Director of PolicyBridge Advisory
Strategy / Transformation / Growth
01 / MANAGING DIRECTOR

Safwat Choudhury

Managing Director

A global marketing executive and strategic architect specializing in portfolio transformation, revenue growth management and structural policy advisory.

Across 24 years of international executive leadership, Safwat has directed commercial strategy, brand innovation and route-to-market transformation throughout the Middle East, North Africa, Asia and the United States. During his tenure with British American Tobacco and R.J. Reynolds, he managed consumer portfolios exceeding $4.5 billion while delivering double-digit profit growth and record market-share gains.

Today, Safwat leads PolicyBridge Advisory and its technology wing, TradeBay Analytics. He brings together market-structure analysis, supply-chain architecture and predictive price-monitoring systems to develop actionable public-policy and enterprise-intelligence solutions—connecting high-level policy advocacy with ground-level commercial execution.

Global Reach24 years across the GCC, United States, Asia and MENA
Executive ScaleFormer VP Marketing, R.J. Reynolds — $4.5B portfolio
EducationMBA & BBA, Finance and Marketing — IBA, University of Dhaka
Ahmad Munir Hossain FCS, Director of Regulations and Engagement at PolicyBridge Advisory
Governance / Regulation / Engagement
02 / DIRECTOR

Ahmad Munir Hossain FCS

Director, Regulations & Engagement

A recognized authority at the intersection of corporate governance, public policy and stakeholder advocacy.

With 25 years of experience across highly regulated industries—including FMCG, oil and gas, information technology and FinTech—Munir translates regulatory complexity into practical corporate strategy. At PolicyBridge, he helps clients connect statutory compliance, institutional engagement and sustainable business growth.

His leadership experience includes serving as Head of Human Resources and Company Secretary at MJL Bangladesh Limited and Media Relations Manager at British American Tobacco Bangladesh. He also serves on the Sustainability & ESG Committee of the Institute of Chartered Secretaries of Bangladesh and leads Ahmad Munir & Associates as CEO and Lead Consultant under CS Practicing License No. 027.

Professional StandingFellow, Institute of Chartered Secretaries of Bangladesh
Experience25+ years across BATB, MJL Bangladesh, Nagad and BRACNet
Practicing AuthorityCS License No. 027 and ICSB ESG Committee member
Fazle Rabbi Chowdhury, Director of Operations at PolicyBridge Advisory
Operations / Portfolio / Commercial Innovation
03 / DIRECTOR

Fazle Rabbi Chowdhury

Director, Operations

A marketing strategist known for building high-value portfolios, advancing consumer insight and translating commercial ambition into sustained execution.

Over more than 20 years with British American Tobacco, Fazle has shaped marketing strategies for world-class FMCG portfolios. As Area Head of Category for APMEA Central and Director of BAT’s Beyond Tobacco Category, he manages a $750 million net-turnover portfolio while advancing new-category ventures across emerging markets.

His career spans portfolio strategy, market planning, consumer innovation and cross-functional leadership. He helped position BAT Bangladesh among the group’s top five net-turnover markets and steered teams through intense price competition and illicit-trade pressures. At PolicyBridge, he brings this operating discipline to complex client programs that require clarity, coordination and measurable commercial outcomes.

Core Experience20+ years of FMCG leadership and BAT management-team experience
Current ScopeArea Head of Category, APMEA Central — $750M net turnover
RecognitionTwo-time BAT Stellar Award recipient — 2021 and 2023

Different disciplines.
One connected leadership team.

Our leadership combines international perspective with a grounded understanding of Bangladesh’s institutions, markets and operating realities.